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How to Win the Pay Per Click Advertising Wars
Do you know what is the most important question among most internet marketers, especially beginners. It's "How do I get highly targeted visitors to the site?" Believe me, I know this because I receive this question from my customers almost every day.
Well, previously when I started an internet business, I also faced this problem. I tried safe lists, I bought guaranteed visitors, I even launched my ads to 10 million (Yes, you're right. That's 10 million) sites but couldn't generate a single sale.
Then I changed my strategy and solved this problem by finding the right solution, and that is “Pay Per Click Advertising”. Pay Per Click Advertising is a great solution to traffic concerns driving highly targeted traffic to my site. Yesterday alone I got around 280 visitors and I made 24 sales.
Pay-Per-Click is a simple type of paid advertising that is now offered by most search engines, including some of the largest. This requires bids on a “per click” basis, meaning your company pays the bid amount every time a search engine directs a visitor to your site. There is the added bonus that when per click sites send your website traffic, your site often appears in other general search engine results.
As with all marketing campaigns, there are pros and cons. Where there are flowers there are also thorns. all you have to do is protect yourself from the thorns and let only the fragrance touch your inner senses. I will tell you the advantages of Pay Per Click Advertising.
Image by launchpresso from Pixabay
One of the biggest advantages of PPC is that you don't have to change your web pages to change your position in search engine results, as you would have to do in a typical SEO campaign. What you have to do in a pay per click campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click process. You simply bid and you are good to go. This doesn't require any special technical knowledge, but the more you know about search engines and keywords, the easier – and more effective – the process will be.
Now it comes to your mind what is bad about Pay Per Click Advertising. The downside is that PPC is essentially a bidding war. Bids higher than your bid will lower your position in search engine results. This means you have to increase your bids to regain your position - which can obviously be very expensive, especially if you are bidding on popular keywords.
To determine whether pay-per-click is a cost-effective form of marketing for your business, you'll need to do the math to find out how much each visitor to your site is worth. You can calculate this value by dividing the profits you earn on your website over a certain time period by the total number of visitors for the same time period. For example, if your site makes $5,000 in profit and there are 10,000 hits, each visitor is theoretically worth 50 cents. The basic formula is that profits are shared by visitors.
Be aware that the most popular keywords often cost more than 50 cents per click. The only way around this is to bid less on these phrases or you will pay too much for each click.
Because when you run a business to make money and you lose most of it, then you have to have a plan to closely monitor the effectiveness of your keywords. It is recommended to monitor your keywords at least monthly.
The only way to judge your success in this area is to monitor, not just monitor but monitor closely. You can easily analyze it based on visitor behavior which can yield valuable knowledge about consumer motivations, habits and trends. Expert monitoring and consumer analysis is critical to your overall business needs, and pay-per-click campaigns are a must for this.
